Technology should serve the mission — not the other way around.
Stories & Systems was built on a simple idea: most organizations don't need more tools. They need the right ones, set up the right way, around the work they actually do.
David Runnels founded Stories & Systems to bridge the gap between big-picture strategy and real-world execution. After years of working with churches, nonprofits, service businesses, and entrepreneurs, one pattern kept showing up — good people with good missions, weighed down by patchwork software and manual workarounds.
That's the gap we close.
Whether it's a custom intake platform for a nonprofit, an AI workflow for a multi-campus church, or a CRM integration for a growing service business, our job is the same: turn vision into systems that actually hold up.

David Runnels
Founder, Stories & Systems LLC
What we believe
- Custom doesn't have to mean complicated.
- AI should support the human, not replace them.
- The best systems feel invisible — they just work.
- Every good business is a story. Every story needs systems to scale.